Laetitia

Advertising can be a great reflection of contemporary society. Called to serve in the world, I feel that it is my responsibility to take the pulse of current culture and events. Engaging the world, hoping to discover Christ within it, I like to react to contemporary advertising. However, what makes the Guinness ads unique throughout the 20th century and now the 21st century is the genius of them. The recent Geico commercials are equally clever but they lack the contextual substance of the Guinness ads. As such, they remain to be a superior focus for analysis and I will use them as my advertising example.

 So, we are called to pay attention to contemporary culture and react as Catholics. Do we agree or disagree with content and why? I will then be posting Guinness ads as I find them and hope you will react to start the converstion going. Please feel free to comment from a faith perspective.