In this instance, Guinness says let the other guy take the fall. And then benefit from it. Actually, this is a very dark ad, much like the beer itself. Yet, I find myself chuckling. I’m afraid to know what this says about me…
So the question I pose here is how ethical is it to benefit from someone else’s loss?
Tom Crean (1877-1938) was an Irish explorer with the Royal Navy who went on three expeditions to Antarctica. He saw service in World War I and then retired in 1920. He went back home to Kerry, where he married and opened a small but famous pub “The South Pole Inn”.
An interesting take on feminism. What do you think about the problem the ad suggests in taking women’s liberation to its extreme? Also, does the ad work in terms of selling the product or does it merely provoke?
Post your comments now. I have posted a few Guinness ads and will continue to post them as I find them. Taking them as a superior example of advertising and thus a slice of contemporary society, how do we as Catholics or others of sincere faith react to the messages these ads convey? Engaging the world, hoping to find Christ in it, let us react to the Guinness ads!
For my Dad who says that good things come to those who wait…