Apr 11 2007
Guinness Ad #4: Exploring the Limits of Feminism?
An interesting take on feminism. What do you think about the problem the ad suggests in taking women’s liberation to its extreme? Also, does the ad work in terms of selling the product or does it merely provoke?
I’m not sure how I feel about analyzing this seriously as a comment on feminism. Personally, I choose to assume that the hospital maternity ward was empty because all those liberated womyn chose to have womon-centered homebirths. Conceived with turkey basters filled with the frozen sperm of their transwomyn partners.
Hey, you asked.
No need to worry, as I’m sure no one here is analyzing the Guinness ads very seriously or academically. They are just an innocent jumping off point for discussion. Anyway, thank you for sharing your reaction. You captured sardonicism well.
I found it chilling. Is this really what feminism means to some people? Women doing “men’s work” and not bearing children? And how, exactly, does this sell ale?
Mister Know It All,
I sincerely hope it, i.e., a Guinness ad, really does not summarize or represent feminism to people. Crikey! It was a tongue-in-cheek question, really. And the point of the ad was precisely that it does not make sense and hence the clever tag — not everything makes sense in black and white. Black and white can certainly mean clear cut but we are supposed to realize the absurdity of the ad and realize that what does make sense in black and white is Guinness, the premier stout beer.
As far as selling, it works brilliantly however you choose to view the content of the ad. Guinness is a well known entity in the UK and as such like our Pepsi or Coca-Cola ads, they drive more business not in explaining what Guinness is but in creating clever commercials.
I think that covers it! Thanks so much for taking the time to read the blog and comment.